Welcome to Zero Draft

A zero draft is the preliminary, unpolished version of your writing, where you’re just trying to get your thoughts onto the screen.

This is perhaps a bit more polished than a true zero draft, but started from a long document I build of dumping ideas and thoughts about what’s happening in media onto a single sheet.

About Me:

I’m the founder of Cadence Media Strategy, a media and content marketing agency that helps brands build strategic content marketing and creator campaigns.

Previously, I was a co-founder and President of Inkwell Media, and helped build the outdoor industry's leading creator marketing agency, working on projects ranging from iconic films including "Free Solo," to initiatives for The North Face, Toyota, Red Bull, Yeti and more.

After Inkwell was acquired by Outside Interactive in 2021, I became Executive Director of Audience Engagement at Outside, where I spearheaded content marketing, social media, and audience growth initiatives across Outside's brands.

I was also the founding Editor at Freeskier magazine and served as Editorial & Online Director for Storm Mountain Publishing, overseeing print and digital content for Freeskier and Snowboard magazines.

I serve on the board of Protect Our Winters, a climate non-profit.

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