This is a great discussion about *some* of what is happening in media. But I would add that there is a busy - perhaps even thriving - indie publishing sector that has been growing for the past decade or more. Online, AI and social media driven media businesses miss one important point: for a lot of people, consuming anything longer than a few words or an image or a video clip is a deeply unsatisfying experience on a phone. And the unfettered ability to publish to online channels means they are flooded with either AI generated slop (and you put it) or rage-inducing click bait. There are people who want to read or watch or listen to something that is meaningful and well crafted. At least that is my hope ... Simon.
Good points Simon. There's clearly a thriving niche print industry now, with at least one title in basically every sport. I'm rooting for all of them to succeed. I grew up dreaming of being a print magazine editor and started my career there. I think what Cody Townsend is doing is really interesting -- basically taking the audience he has built online as an athlete and creating a longer-form digital media brand off that. If you haven't read that interview, here it is: https://zerodraft.substack.com/p/the-athlete-media-revolution-cody
Great article, Patrick, as always! Makes me wonder how the "creator collective-media agency" would look like in its beginnings and how to start building one. Your take on Vimeo is an interesting one, it's always been a platform, which I wasn't sure how to handle myself and have been using it more to share work with clients for revisions.
For so many years, Vimeo was the elegant platform filmmakers would use, and YouTube was for kids. I have a soft spot in my heart for them, and I hope it works.
This is a great discussion about *some* of what is happening in media. But I would add that there is a busy - perhaps even thriving - indie publishing sector that has been growing for the past decade or more. Online, AI and social media driven media businesses miss one important point: for a lot of people, consuming anything longer than a few words or an image or a video clip is a deeply unsatisfying experience on a phone. And the unfettered ability to publish to online channels means they are flooded with either AI generated slop (and you put it) or rage-inducing click bait. There are people who want to read or watch or listen to something that is meaningful and well crafted. At least that is my hope ... Simon.
Good points Simon. There's clearly a thriving niche print industry now, with at least one title in basically every sport. I'm rooting for all of them to succeed. I grew up dreaming of being a print magazine editor and started my career there. I think what Cody Townsend is doing is really interesting -- basically taking the audience he has built online as an athlete and creating a longer-form digital media brand off that. If you haven't read that interview, here it is: https://zerodraft.substack.com/p/the-athlete-media-revolution-cody
Great article, Patrick, as always! Makes me wonder how the "creator collective-media agency" would look like in its beginnings and how to start building one. Your take on Vimeo is an interesting one, it's always been a platform, which I wasn't sure how to handle myself and have been using it more to share work with clients for revisions.
For so many years, Vimeo was the elegant platform filmmakers would use, and YouTube was for kids. I have a soft spot in my heart for them, and I hope it works.