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The synthetic influencer has arrived.

What Substack Teaches Us About Media in 2025

The Trouble with Scale

Nobody Knows Anything about Media

The Ride Goes On

Employees, Talent and Creators Are Merging

Here Comes Chaos

The Future of Ski Media is Already Here — And It Looks Like This

Creators are the New Founders

The Case for Ignoring the Algorithm

Flipping the Script on the Brand Film

Niche vs Reach

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